Alice & Smith partnered with Natural Motion Games, a Zynga company, for the launch campaign of the CSR2 Porsche 70th Anniversary Community Website.
The campaign ran between October 22nd and November 1st and was a resounding success, gathering 221,816 total visits to the website.
During the campaign, users uploaded a total of 26,186 photos on the website, exceeding the initial goal of 10, 200 uploads by 256.73%. From these uploads, 9,208 total photos were approved and gathered 9.672 likes, 9385 shares on Facebook and 4644 shares on Twitter.
Worldwide audiences were reached with 128, 976 new users from 193 countries and 14, 055 cities, the top three countries being the United States, Germany, and the UK.